UK Watchdog Bans Christ the Redeemer Sporting Index Ad

UK Watchdog Bans Christ the Redeemer Sporting Index Ad

Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as most likely to cause offense to ‘a significant number of Christians.’

The united kingdom’s Advertising Standards Authority (ASA) has banned a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for connecting gambling to sexual prowess. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue that had been changed to show Christ keeping a bottle of champagne with a bikini-clad girl draped around him. The words ‘There is a more exciting side to Brazil’ appeared at the end of the web page, while additional text offered £500 in free bets.

The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One for the complainants had been the Christian organization Evangelical Alliance, which stated that the ad was likely to cause offense that is widespread.

Url to Sexual Aptitude

In its protection, Sporting Index stated that the imagery had been opted for because it represents Rio de Janeiro and not due to its religious importance, and added that it have been digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun.’

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